Beauty Without Cruelty

Activities

Beauty Without Cruelty’s activities are based on guiding people to make lifestyle changes that help themselves and in turn animals:

Research, fact-finding, and investigation through fieldwork, correspondence, and study of
• Cruelty-free products and processes (no animal ingredients, not tested on animals, no animal derived aids utilised)
• Uses of slaughter products
• Activities of establishments that use animals
• Ascertaining plant and mineral origin alternatives for animal derived ones

Documentation, photographs, films, reports of findings, preparation and publication of
• Magazine
• Calendar
• Books
• Leaflets
• Posters
• Stickers
• Films
• CDs
• Website
• E-mailers

Education and creating public awareness
• Holding presentations at educational institutions, gatherings, conferences, etc.
• Holding poster and other exhibitions
• Distributing literature
• Distributing CDs
• Sending e-mailers
• Social networking
• Maintaining and updating website

Campaigning and lobbying
• Widely circulating facts and garnering public support
• Reform activities related to social customs like animal sacrifice
• Petitioning decision-making and law-implementation authorities
• Influencing voting in favour of animals at all relevant fora
• Legal action – as last resort

BWC Focus
For the sake of staying focused and not taking on too many things, BWC has identified the following specific areas in which it would currently work and put its resources in:
• Animals in Entertainment and Confinement
• Food (promoting Veganism)
• Animal Exploitation, Cruelty and Slaughter
• Animal Sacrifice
• Intensive Farming of Animals
• Ascertaining Product Ingredients, Processes and Alternatives
• Creating Public Awareness and suggesting measures for leading an ahimsak way of life