To date, every year since its inception, BWC has achieved some thing! To see ALL our Achievements please click here.
With specific goals in mind Beauty Without Cruelty has sincerely carried out its work, however kept a low profile. Most tasks undertaken have been difficult, often seemed impossible to achieve, but frustration has never made the organization give up even when implementation was stalled. Sticking to the facts, a persistent follow-up and constantly looking for new ways to achieve its aims has led BWC to success in many instances.
Our Achievements 2011 to date are:
Suggestions to Government for new Laws
BWC gave comprehensive suggestions to the Union Ministry of Environment, Forests & Climate Change for their Draft Dog Breeding & Marketing Rules, 2016, Draft Regulation of Livestock Markets Rules, 2016, and Draft Care & Maintenance of Case Property Animals Rules, 2016; and also to the Ministry of Agriculture & Farmers Welfare for their Draft Banning of Pesticides Order, 2016.
Varkh made using Leather Banned
The Food Safety and Standards Authority of India via a Notification declared that Silver Leaf or Chandi-ka-warq "shall not be manufactured using any material of animal origin at any stage" after 1 August 2017. BWC spent decades investigating, creating a public awareness, and convincing the Government of India to declare that varkh must be machine-made without using leather.
Ban on Camel Slaughter
BWC supported People for Cattle in India’s PIL resulting in the Chennai High Court passing an interim order banning camel slaughter for religious purposes in Tamil Nadu. As per media reports no camels were killed in Chennai in September 2016. But, in response to an RTI query by PFCI, the Madurai Police said one camel had been sacrificed. The previous year about 100 camels had been sacrificed for Bakri Id in Tamil Nadu.
Following BWC’s complaints to the Environment Ministry officials, in January 2015, Assam banned bulbul-fights. The state also prohibited the traditional Bhogali/Magh Bihu cock and buffalo fights in compliance with a Supreme Court order.
Import and Export of Shark fins banned
BWC was glad to have been instrumental in influencing the Government of India to eventually prohibit the import of shark fins, and the export of shark fins of all species of shark in February 2015.
Beef Ban in Maharashtra
In March 2015, slaughter of cows, bulls, bullocks and calves was made illegal in Maharashtra following the Hon’ble President of India giving his assent to The Maharashtra State Animal Preservation (Amendment) Bill, 1995. BWC helped and supported several organisations and individuals who worked on this issue for 19 years.
Veg Capsules to replace Gelatine Capsules
In July 2015, the Scientific Committee advising the Drug Controller General of India decided in principle to replace gelatine capsules with cellulose capsules. It came about as a result of BWC’s favourable campaign against the use of gelatine capsules which are derived from connective tissues, skin and bone of slaughtered animals such as cattle, horses, pigs, poultry and even fish.
No Euthanasia for Retired Army Animals
BWC wrote to the President of India who is the Commander-in-Chief of the Defence Forces of India, the Prime Minister, the Defence Minister and Chief of Army Staff, saying that it was morally, ethically and culturally wrong to kill Army’s dogs, horses and mules when old and unable to work. In response, the Defence Ministry assured BWC that instructions had been given for “immediate cessation of further destruction of old and worn out animals”. They had begun creating facilities to house them.
Emu Farming, etc. brought under the ambit of Ponzi Schemes
BWC campaigned against Emu farming for decades. Touted as get-rich-quick schemes, eventually resulting in big financial losses for investors, and unwanted birds being abandoned, BWC approached the Government to bring all such fraudulent projects under the ambit of Ponzi Schemes.
Scheme to raise Goats for Slaughter by school children withdrawn
After DAYA and BWC took the Kerala government and Meat Products of India to court, the state withdrew their diabolical schemes under which they sold four-month old lambs to school children and bought them back for slaughter eight months later; the other similar scheme involved five chickens being given to students.
Camel made Rajasthan State Animal
For decades BWC demanded that camels not be allowed to leave Rajasthan because they were either killed for meat or exploited for “joy rides”. Eventually,
in July 2014 the camel was accorded state heritage status by the Government of Rajasthan and stopped from being slaughtered or smuggled out of the state.
India bans import of Foie Gras
In response to BWC’s request, in July 2014 the Government of India prohibited the import of Foie Gras – liver of ducks, geese or guinea fowls. Its production is extremely cruel: ducks are force fed several times a day with a funnel pushed down their throats till such time as their livers get ten times their normal size. They are then slaughtered and their diseased livers turned into a paste called Pâté de Foie Gras, consumed by gourmets. In 2009 BWC had convinced Air India, some top restaurants in Delhi and a couple of department stores not to serve or sell it.
In May 2013 on grounds of cruelty and commercialisation of wildlife the Ministry of Environment & Forests eventually rejected all proposals to set up dolphinariums in India. BWC’s first appeal about this was before the dolphin park at Mahabalipuram came up – and closed when the imported dolphins and sea lions died.
In September 2013, BWC came across a poster inviting participation in dog races (greyhound and similar breeds) to be held at the Mohite-Patil Mahavidyalay at Malewadi, Akluj. Cruelty and gambling aspects were brought to the notice of the Police Commissioner, and the Collector, both from Sholapur District of Maharashtra, resulting in cancellation of the event.
BWC again sprung into action and with the help of the AWBI and two other institutions managed to stop dog races scheduled to be held on 28 February 2015 at Wategaon, Walwa Taluka in Sangli District of Maharashtra.
BWC launched a campaign against the use of pearls as a result of which ORRA (one of the world’s leading jewellers) agreed not to sell pearls in five of its stores and display the “Pearls = Pain” poster.
Plans to export Beef from India stalled
In February 2012, BWC supported Viniyog Parivar in strongly opposing the Report of the Working Group on Animal Husbandry and Dairying 12th Five Year Plan (2012-17) which included the recommendation to lift the existing ban on export of beef. Obviously in response to the lakhs of objections received, a month later the Government declared the recommendation “an inadvertent clerical mistake”!
Cruelty to be Censored
For years BWC approached different Government bodies and film-makers about cruel scenes involving animals – even those filmed abroad, but telecast here. It was therefore heartening that at long last the Central Board of Film Certification decided to tighten rules and plug loopholes. Next, the BCCC (Broadcasting Content Complaints Council) issued an Advisory on Depiction of Animals/Wildlife in Television Programmes to TV channels “not to produce, support the production of, purchase and broadcast content that is in any way harmful to the health and well being, as well as the depiction, or any animal or species”.
A committee of the Union Ministry of Environment & Forests which inquired into the deaths of scores of elephants by electrocution and being mowed down by trains, recommended that the Wildlife Protection Act 1972 be amended so that power distribution company officials and train drivers can be punished for culpable homicide not amounting to murder. In this connection, BWC had over several years sent a number of letters to the Ministries of Environment & Forests, Railways and state governments. (Despite our suggestions being largely implemented with corrective measures being taken by the Indian Railways and the Ministry of Environment, 5 elephants were killed on railway tracks during the first half of 2014 whereas 77 had died 2007 onwards.)
Suggestions to Government for new Laws
BWC gave comprehensive suggestions to the Union Ministry of Environment & Forests for their Draft Animal Welfare Act, 2011. (See Legislation on this website.) A few months’ earlier suggestions for the Draft Pet Shop Rules, 2010 and Draft Wild Life Protection Amendment Bill, 2010 had also been given.
The Hindi version of Compassionate Friend called Karuna-Mitra had been discontinued in 1990 within two years of beginning publication due to lack of sufficient members opting for this Hindi magazine. However, BWC re-launched it as a quarterly newsletter beginning Monsoon 2011.
Depiction of cruelty to animals in Advertisements and Film stopped
BWC was successful in getting several ads like those issued by IDBI, Volkswagen, Renaissance Hotel, Emirates, Flipkart and Shoba Developers, either modified or discontinued. Moreover, BWC’s request to the producer of the Hindi film Zindagi Na Milegi Dobara not to include bull-fights was heeded.
BWC welcomed the Government of India Notification adding bulls as the sixth specie that “shall not be exhibited or trained as performing animals”. For decades BWC has been relentlessly opposing and demanding a ban (and now a strict implementation of the ban) on all fights, competitions and races involving bulls, like Dhirio, Jallikattu, and bullock-cart races in Maharashtra and Punjab. (The ban was upheld by the Supreme Court in 2014.)
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