The Beauty Without Cruelty Investment Guide 2017 can be downloaded by any visitor to this website, whether a BWC member or not. We would like it to be referred to by many people.


Beauty Without Cruelty therefore requests you please draw the attention of financial consultants, share brokers and those who go in for equities or recommend them to others, to the URL of this page so that in addition to financial considerations they also weigh the nature of the businesses of the listed equities when taking investment decisions.

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The Beauty Without Cruelty Investment Guide is meant to help the investor identify companies from the BSE500 list of January 2017 whose businesses do not necessitate the conscious and willful infliction of physical harm, injury, slavery, or death upon any member of the animal kingdom.

This Guide classifies companies under four categories: green, orange, grey and red to help the investor decide whether to invest in the company or not. The colours carry their commonly understood meanings in this context also:

GO: A company is marked green if it does not cause cruelty to any animals, and BWC gives the green signal, so to speak, to anyone wishing to invest in it.

CAUTION: Any company marked orange may or may not itself be involved in animal exploitation so is to be considered with caution and personal judgment.

BEWARE: Companies marked grey are suppliers of raw materials to other companies and are directly supporting animal exploitation businesses although there may be no animal exploitation involved in their own products.

STOP: Ones marked red should not be invested in as they are known to cause cruelty to and death of animals.


help investors who have reverence for life and do not wish to partake of “blood money”.




IT IS ESSENTIAL FOR USERS OF THIS GUIDE TO REFER TO THE INTRODUCTION
SO AS TO UNDERSTAND THE RATINGS GIVEN TO COMPANIES