As the world enters the 25th year of its 2nd millennium (CE), it brings us at BWC pleasure to reflect upon the fact that the people of the world are slowly but surely turning towards animal cruelty-free choices, much more than at the turn of the millennium. It is still a long ride to the day when the world is cruelty-free and the last slaughterhouse is boarded up, but we will get there.

Speaking of rides, we would like to present to you in this 2025 calendar how the world of animals in human entertainment has changed. Through our publications we have tried to keep you informed of how animals have been ill-treated for decades for the sole purpose of making children gaze open-mouthed and adults clap with appreciation at the “bravery” of humans making animals that are more powerful than us obey our every command with meekness and docility and how that is presented as love for their masters.

Animals as graceful as the horse, as majestic as the elephant, and as royal as the tiger! But why would a tiger jump through a hoop of fire, an elephant stand on a tiny stool, or a dog do a front leg stand? That is far from their normal behavior and very dangerous for their body’s structure. Hidden from the awestruck audience’s knowledge is the process of making them perform such unnatural acts – infliction of pain, deprivation, humiliation, and complete debasement.

We have now thrown away the custom of animals being made to display human-like skills in circuses and have a “No animals were harmed” certification a must in movie production. Bears are now rarely paraded and made to perform on the streets for spectator pleasure. But one will await the end of bull fights in Spain where the bull meets a gory death at the end of the matador’s spear; and cock-fights in India’s rural or semi-urban parts.

We usher in the New Year hoping for a complete end to all animal use in human entertainment and promising to fight for this to our best ability.

Additional wall calendars, up to 20 copies, are available for members against a donation of Rs 200/- per copy, and for more than 20 @ Rs 150/-.